Birkenstock SS24 Bend Campaign
I was one of the Art Directors at Machinas Development during the creation of SS24 Bend Campaign for Birkenstock. We supported Birkenstock creating detailed storyboards, preproduction, on-set supervision, postproduction and paid social media assets. More information at: www.machinas.com
Services at Machinas
Art Direction, Content Management, PM, Video
For the SS24 BEND Sneaker Campaign, we partnered with Birkenstock to deliver end-to-end creative support. From benchmarking and storyboarding to crafting video guides and social media assets, we focused on merging brand storytelling with product messaging. By tailoring content for Facebook, Instagram, Snapchat, and TikTok, we ensured that each piece resonated with platform-specific audiences, driving engagement and reinforcing Birkenstock's brand identity.
spacer
